Discovering the storytelling power of images
From an early age, Andrea Basile explored the power of storytelling. Music was one of his great passions — not only for the pleasure of listening, but for its extraordinary ability to stir emotion and tell stories. In the 1990s, as frontman of JoeCool, he played stages in Italy and abroad, culminating in a concert at Tokyo's legendary Budokan in front of thousands of people. It was while making the music videos for the band's records that Andrea discovered a new world: directing and visual language.
Every video was an extension of our music, a chance to tell stories through images. That was when I understood that cinema would become my language.